Joanna Blémont Discusses "Bad Drawings" and 2,000-Frame Loewe Animation at Nicer Tuesdays

Illustrator Joanna Blémont, nominated for a V&A Illustration Award, spoke at Nicer Tuesdays in September about her creative process. She emphasized the importance of making "bad drawings" as part of developing a personal style while working for major clients. Blémont described moving into a small studio during lockdown to focus on her practice. She also discussed a 2,000-frame animation she created with a team of animators for the fashion brand Loewe. The event was held at EartH (Evolutionary Arts Hackney) in London. Nicer Tuesdays is a monthly creative talk series; attendees can sign up for a newsletter for ticket updates. The article also includes promotional content for El Rayo Tequila, Love Corn, and Affinity & Cavalry by Canva, as well as links to other stories on It's Nice That. The talk highlighted the balance between commercial work and personal artistic development.