Jinkun Zhu's Trade Fair Booth Installation at Beijing Inside-Out Art Museum

Chinese artist Jinkun Zhu presents a solo exhibition at Beijing Inside-Out Art Museum, transforming the gallery into a hyperreal trade fair booth. The installation, which runs through the museum's current season, combines elements from his previous series, including the Scenery Supplier and World Web Wrapper. Zhu's practice spans installation, sculpture, video, and sound, focusing on networked society and the circulation of images, rumors, and commodities. The exhibition features fictional branded shipping boxes, AI-generated soap opera and movie poster lightboxes, and a neon sign reading 'VIBE3.0,' a parody of WEB3.0. These elements create an oversaturated environment that critiques meme culture, platform aesthetics, and the image-driven mode of production in the post-internet era. Zhu draws from news fragments, internet memes, and commercial imagery, reworking them into a spectacle that is both accessible and absurdly overstimulated. The work points to a deeper system of collective imagination and desire that transcends concrete commodities, highlighting how sensory experience is continually reformatted by technology and affect. The exhibition is on view at the Beijing Inside-Out Art Museum, a prominent institution for contemporary art in China.