Jeff Koons Creates Limited-Edition Evian Bottle for Brand's 200th Anniversary

Jeff Koons has designed a limited-edition bottle for Evian's 200th anniversary, part of the brand's "200 Years Young" campaign. The collaboration, which took approximately a year to a year and a half to complete, features Koons' signature motifs including buoyant forms, reflective finishes, and vibrant colors. Koons explains that his creative process involves following personal interests, which he believes connects individuals to a universal vocabulary shared across humanity. He describes art as the essence of human potential rather than physical objects, emphasizing that true artistic experience occurs within the individual. The artist views caring as the most important human activity, noting that both Evian's product development and artistic creation involve embedding meaning to share with others. Koons hopes his legacy demonstrates that hierarchy has no place in art and that meaningful experiences can be found anywhere. The project represents another instance of Koons transforming everyday objects into meticulously crafted artworks, continuing his career-long exploration of the boundaries between fine art and popular culture. Located in Évian-les-Bains, the collaboration marks Evian's bicentennial celebration with a design that incorporates pink coloring for flat water and blue for sparkling water, achieved through material science innovations.