Jeanne Nazinian's Retro Branding for Slice Guys Pizzeria
Jeanne Nazinian, a designer, has developed a striking, retro-themed visual identity for Slice Guys, a new pizzeria aiming to establish its brand. This branding includes a unique typeface characterized by bold outlines, whimsical hand-drawn pizza slice illustrations, and a color scheme of soft cream, tomato red, and mustard yellow. The design reflects the essence of traditional pizza shops while being friendly and memorable. It encompasses custom pizza boxes, greaseproof paper wrappers, and staff uniforms, utilizing raw corrugated cardboard and simple red-and-white designs to minimize costs. The matte paper and rubber-stamp aesthetics enhance the takeout packaging, while the organized layout keeps menus and order labels clear, improving the customer experience. This project illustrates how thoughtful design can elevate a local eatery's profile and is featured in Jeanne Nazinian's portfolio, highlighting her creative approach to packaging.
Key facts
- Jeanne Nazinian designed the branding for Slice Guys pizzeria.
- The visual identity includes a custom retro-style typeface with thick outlines.
- Color palette: soft cream backgrounds, warm tomato red, and mustard yellow accents.
- Hand-drawn cartoon pizza slice characters are part of the design.
- Branding extends to pizza boxes, greaseproof paper wrappers, and employee uniforms.
- Packaging uses raw corrugated cardboard and simple red-and-white patterns.
- Design avoids shiny coatings, using rubber-stamp designs and single-color vector illustrations.
- The project is featured on Jeanne Nazinian's portfolio.
Entities
Artists
- Jeanne Nazinian
Institutions
- Slice Guys