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Jay-Z Wears Ultra-Rare Rolex Daytona Ref. 6264 at World Cup Final

market-auction · 2026-07-20

At the FIFA World Cup Final, where Spain defeated Argentina 1-0 in extra time, Jay-Z wore a vintage Rolex Daytona Reference 6264 with a 'John Player Special' dial. This model, produced from 1969 for only a few years, features the exotic 'Paul Newman' dial, a black acrylic tachymeter, pump pushers, and Caliber 727. Rolex made approximately 1,700 in stainless steel and fewer than 100 in yellow gold; less than 10 with the JPS configuration exist. One sold for $1.54 million at Sotheby's in 2020, a record for an online auction at the time. The match was criticized as dull by fans and commentators like Wayne Rooney, and the halftime show featuring Madonna, BTS, Shakira, Coldplay, and the Muppets was called 'crap' by Rooney and 'a bad trip' by Liam Gallagher. Jay-Z attended with Beyoncé at New York New Jersey Stadium.

Key facts

  • Jay-Z wore a vintage Rolex Daytona Ref. 6264 at the World Cup Final.
  • The watch has a 'John Player Special' dial, with black dial and yellow-gold subdials.
  • Fewer than 10 Daytonas Ref. 6264 with JPS dials are known to exist.
  • One sold for $1.54 million at Sotheby's in 2020, a record for an online auction.
  • The match saw Spain defeat Argentina 1-0 in extra time, with Ferran Torres scoring.
  • The halftime show featured Madonna, BTS, Shakira, Coldplay, and the Muppets.
  • Wayne Rooney called the halftime show 'crap' and Liam Gallagher called it 'a bad trip'.
  • Jay-Z attended with Beyoncé at New York New Jersey Stadium.

Entities

Artists

Institutions

  • Rolex
  • Sotheby's
  • BBC
  • Robb Report
  • HuffPost
  • Concrete Playground

Locations

  • New York New Jersey Stadium
  • United States
  • Spain
  • Argentina
  • Australia
  • New York

Sources