ARTFEED — Contemporary Art Intelligence

Jason Horejs Releases Free Webinar on Collector Follow-Up for Artists

other · 2026-10-22

A free viewing of the recorded webinar "The Art of Follow-Up," presented by Jason Horejs, is now accessible along with a PDF slide deck. Horejs explores how actions taken after initial meetings can impact art sales, noting that the sales process can start prior to payment. The session received endorsement from Professor Steven Schneider, MFA, Ph.D., who praised Horejs's advice on the timing and execution of follow-ups. Important strategies discussed include gathering contact details, organizing follow-ups, and sharing pertinent updates. The slideshow features notes and reminders. Due to a screen-sharing glitch during the live event, the 15-slide PDF was posted separately. To access the WebinarJam replay, users must provide their first name and email. Horejs urges viewers to pinpoint interested parties and outline subsequent actions.

Key facts

  • Jason Horejs presented a webinar titled "The Art of Follow-Up" for artists seeking to convert interested collectors into buyers
  • The webinar recording is free to watch through WebinarJam, which requests a first name and email for replay access
  • A 15-slide, 3.6 MB PDF of the slideshow is available for download after screen-sharing failed during the live session
  • Professor Steven Schneider, MFA, Ph.D., praised the webinar for explaining when and how artists should follow up with potential buyers
  • The session outlines three principles: collect contact information, organize follow-up, and persist with relevant updates
  • Illustrated tools include contact notes, a follow-up list, Todoist reminders, Gmail Snooze, and a short email featuring artwork
  • Horejs asks participants to name three people who showed interest in their work and one next step for each
  • Viewers are invited to comment on follow-up challenges and suggest topics for future webinars

Entities

Artists

  • Jason Horejs
  • Steven Schneider

Institutions

  • WebinarJam
  • Todoist
  • Gmail
  • RedDotBlog

Sources