Jack's Coffee Club: Vintage Americana Branding by Studio Miles
Studio Miles has launched an evocative branding initiative for Jack's Coffee Club, inspired by iconic American road trip experiences. The design emphasizes a nostalgic atmosphere, incorporating earthy tones like deep coffee brown and cream, along with soothing shades of sage green. Key elements include vintage diamond key tags, minimalist coffee art, and stylish script fonts, fostering a congenial environment. Additional materials, such as sticker sets featuring various logos, hand-painted ceramic coasters, and wooden displays, complement the overall aesthetic. This campaign encourages coffee enthusiasts to savor their beverages, promoting a departure from the fast-paced coffee pod culture.
Key facts
- Jack's Coffee Club is an artisanal coffee branding project by Studio Miles.
- The branding is inspired by vintage American road trip aesthetics, including classic motels and open roads.
- The color palette includes dark coffee brown, cream foam, crema yellow, and sage green.
- Design elements include retro diamond key tags, line art of slow drip coffee, script wordmarks, round badge stamps, and mug icons.
- Physical goods include sticker sheets with nine logo variations, stamped ceramic coasters, and items like wooden shelves, glass drippers, and brass clocks.
- The project aims to promote slow coffee consumption over fast coffee pods.
- The branding links vintage motel style with modern specialty coffee culture.
- The full case study is available on Behance by Studio Miles.
Entities
Artists
- Studio Miles
Institutions
- Behance