Invicta Brand Identity Redesigned by Valkiria Inteligência Criativa
Based in Porto Alegre, Brazil, Valkiria Inteligência Criativa has successfully reimagined the brand identity of Invicta, a company with a legacy spanning over 70 years in thermal containers. This redesign modernizes the brand while maintaining its emotional ties with consumers. The studio crafted a fresh brand strategy, value proposition, voice, and tagline, all aimed at turning ordinary moments into significant connections. While the uppercase lettering remains to convey authority and a premium feel, the typography has been updated with softer, rounded strokes for a more approachable touch. The new emblem captures essential brand elements, including the silhouette of Invicta's iconic products and references to its previous identity. A unique green now serves as the primary color, symbolizing balance and life, replacing the traditional hot/cold duality. The outcome is a cohesive and emotionally engaging brand identity ready for future endeavors.
Key facts
- Valkiria Inteligência Criativa redesigned Invicta's brand identity.
- Invicta is a Brazilian thermal container company with over 70 years of history.
- The studio is based in Porto Alegre, Brazil.
- The project included a new brand strategy, value proposition, voice, and tagline.
- Uppercase lettering was kept for authority and premium feel.
- Typography evolved with softer, rounded strokes for comfort.
- The new symbol references the 'V' in Invicta, clock hands, and product silhouettes.
- A distinctive green was introduced as the primary brand color, replacing hot/cold duality.
Entities
Institutions
- Valkiria Inteligência Criativa
- Invicta
Locations
- Porto Alegre
- Brazil