Insta360 Releases Rocket Launch Video to Counter DJI's Osmo Action 6 Footage

Insta360 has released its own rocket launch video, following DJI's recent footage captured with Osmo Action 6 cameras. The timing suggests a direct competitive response, though not confirmed. Insta360's video is a supercut of multiple launches, featuring its X5 and X6 360-degree cameras and the Ace Pro 2 action camera co-engineered with Leica. Some cameras were damaged during filming, with Insta360 highlighting their resilience. This rivalry extends to partnerships: Insta360 collaborates with Leica, while DJI acquired Hasselblad in 2017. Both companies emphasize that their cameras require no special modifications for extreme conditions. DJI's video, a nine-minute ascent and descent recorded by a dozen Osmo Action 6 cameras on a LandSpace Zhuque-3 reusable rocket, was described as a 'milestone.' Insta360's shorter video showcases cameras enduring 3,000°C engine plumes and acoustic shockwaves. The competition reflects a broader struggle for market share, especially as DJI faces challenges in the U.S. market, giving Insta360 an opportunity to gain ground. Digital Camera Life notes these videos are promotional but also demonstrate engineering prowess in a 'space race' of camera technology.