Insta360 Opens First US Flagship Store in Times Square, Surpasses 10 Million Cameras Shipped
On September 19, 2026, Insta360 inaugurated its inaugural flagship store outside of Asia in Times Square, New York City, celebrating the milestone of shipping over 10 million cameras globally. This store is part of a broader international initiative, following the recent launch of a location in Tokyo and upcoming plans for expansion in Munich. Co-founder Max Richter highlighted the store's dedication to supporting the American creator community. The first patron was presented with a special Luna Ultra camera. Customers can explore hands-on product testing, including the X6 360° camera and Luna series gimbals. This launch takes place against the backdrop of a shifting US camera industry, with DJI encountering regulatory challenges and GoPro agreeing to be purchased by Starman Optical for $285 million. Insta360 was established in 2015.
Key facts
- Insta360 opened its first flagship retail store outside Asia on September 19, 2026, in New York City's Times Square.
- The company has surpassed 10 million cameras shipped worldwide.
- The New York store is part of a global retail strategy including a Tokyo location opened last month, authorized stores in Asia, and a future Munich location.
- Max Richter is Co-founder and VP of Marketing at Insta360.
- The first customer in line since 2:30 AM received a one-of-a-kind Luna Ultra camera with gold inlay.
- Insta360 was founded in 2015 and launched its first camera, the Nano, in 2016.
- The store showcases products including the X6 360° camera, Luna series gimbal cameras co-engineered with Leica, GO cameras, and wireless audio solutions.
- GoPro has agreed to be acquired by Starman Optical for $285 million amid financial problems.
Entities
Artists
- Max Richter
- Anthony Quintano
- JK Liu
- Jordan Drake
Institutions
- Insta360
- Leica
- PetaPixel
- DJI
- GoPro
- Starman Optical
- Times Square Alliance
- Sony
Locations
- New York City
- United States
- Times Square
- Tokyo
- Japan
- Asia
- Munich
- Germany
- New York
- Shenzhen
- China
- Europe
- Amsterdam
- Netherlands