Innes Clark: From Bakery Shifts to Restaurant Branding
Illustrator Innes Clark transitioned from burnout after studying at Edinburgh College of Art to a career in graphic design, starting with a bakery job. She now designs menus and posters for London's restaurant scene, merging her illustration practice with commercial work. Clark's process involves loose sketches on paper, scanned and layered in Photoshop, emphasizing hand-drawn, human lines over AI-generated imagery. Her influences include Saul Steinberg, David Hockney's early sketches, and Tim Burton's illustrations, as well as zines from GOSH! Soho. She creates personal work featuring her cat and restaurant posters for clients, aiming to bring joy and humour to viewers. Clark plans to overcome burnout by drawing more and reducing screen time.
Key facts
- Innes Clark studied illustration at Edinburgh College of Art for four years during the pandemic.
- She took a bakery job to recover from burnout and learned graphic design on the side.
- She now designs menus and posters for London's restaurant scene.
- Her influences include Saul Steinberg, David Hockney's early sketches, and Tim Burton's illustrations.
- She finds inspiration in daily life, including commutes on the Central line and time with friends.
- She prefers loose pieces of paper over sketchbooks due to perfectionism.
- Her work is hand-drawn and scanned into Photoshop for layering.
- She aims to show that hand-drawn work is more interesting than AI-generated art.
- Her personal work includes illustrations of her cat and restaurant posters.
- She plans to stop using burnout as an excuse and focus on drawing more with less screen time.
Entities
Artists
- Innes Clark
- Saul Steinberg
- David Hockney
- Tim Burton
Institutions
- Edinburgh College of Art
- GOSH! Soho
Locations
- London
- United Kingdom
- Edinburgh
- Scotland