Infiniti Design Chief Taisuke Nakamura on Omotenashi in the 2027 QX80

The 2027 Infiniti QX80, the flagship SUV from the Japanese luxury brand, features a bamboo-patterned grille and sand-dune designs. Taisuke Nakamura, the head of design, refers to this vehicle as a manifestation of omotenashi, or selfless hospitality. He explained to Surface that the experience should begin even before entering the vehicle, with seemingly minor details that collectively influence a person's emotions. Inside, the atmosphere is serene and spacious, ensuring comfort across all seating rows, not just for the driver. Large displays with integrated Google technology are designed to operate subtly. The exterior boasts a commanding presence, while the cabin aims to provide a nurturing environment. The dynamic movement and craftsmanship express emotion, with sculpted fenders enhancing stability and clean body sides. Nature-inspired elements connect the design to Japan, with the bamboo grille serving as both an industrial sculpture and a power symbol, while a miniature sand-dune pattern is featured on various interior surfaces, encouraging a sense of adventure. Nakamura hopes these small touches bring joy and comfort in daily use.