Idan Gilony on Food, Fashion, and the Art of Gathering

Idan Gilony, a former fashion designer turned multidisciplinary artist, presented an immersive installation at Alcova during Milano Design Week in April 2026 to launch a new fragrance collection for his label UY Studio. Gilony's practice blends food, color, and botanical elements into striking compositions that explore hospitality as an aesthetic and affective experience. He transitioned from fashion to food during the Covid pandemic, starting with small dinner parties that grew into public events, and left fashion entirely in 2025. His work is informed by fashion principles of rhythm, pattern, and scale, but he emphasizes sustainability and purpose over decoration. Gilony collaborates with chefs to create menus that balance visual appeal and flavor, often using unplated, performative presentations that engage audiences. He cites performance art as an influence and values risk-taking and spontaneity. Notable projects include a cocktail reception for BMW at the Cannes Film Festival and a private event in Marrakesh. Gilony stresses that his work aims to create genuine emotional connections beyond Instagram aesthetics.