I IN Transforms 1993 Tokyo Building into Andersson Bell Flagship with Bold Color Gradient
In the Aoyama district of Tokyo, the local studio I IN has unveiled the flagship store for the fashion label Andersson Bell, situated within a 1993 structure featuring an exposed concrete interior. The design, spearheaded by I IN co-founders Yohei Terui and Hiromu Yuyama, showcases a striking color gradient over three levels: vibrant red on the ground floor, transitioning to orange, and culminating in yellow on the upper floors. This vivid palette contrasts with the board-marked concrete, which Terui describes as adding a "strong modern layer" that enhances the existing architecture. The 309-square-metre space includes custom-made furniture by the studio, glossy surfaces, and a glass floor, creating a cohesive experience that reflects the brand's identity of 'contrast.' Photography credits go to Tomooki Kengaku.
Key facts
- I IN designed the Andersson Bell flagship store in Tokyo's Aoyama neighbourhood.
- The store occupies a 1993 building with an exposed concrete interior.
- The design features a color gradient from red to orange to yellow across three storeys.
- I IN co-founders Yohei Terui and Hiromu Yuyama led the project.
- The 309-square-metre space includes glossy and mirrored details such as a glass floor and steel pipes.
- All furniture was custom-made by I IN to integrate with the architecture.
- The red section is visible through the store's large front window.
- Photography is by Tomooki Kengaku.
Entities
Artists
- Yohei Terui
- Hiromu Yuyama
- Tomooki Kengaku
- Nigo
Institutions
- I IN
- Andersson Bell
- Human Made
- Matsuya Ginza
- Dezeen
Locations
- Tokyo
- Japan
- Aoyama
Sources
- Dezeen —