Hyke Expands into Menswear for Spring 2027 Tokyo Show
Hyke debuted its menswear line during the Spring 2027 presentation in Tokyo, responding to requests from wholesale buyers. The collection showcases saxe blue shirts, black cargo jackets, and raincoats, reflecting Japan's minimalist menswear aesthetic. Founders Hideaki Yoshihara and Yukiko Ode, who established Green in 1998, drew inspiration from vintage styles and US Army gear, reinventing M-51 trousers into drawstring pants and adapting an M-65 jacket using waterproof Pertex fabric. "For about ten seasons, we've focused on unisex styles... but wholesale buyers have expressed interest in menswear," Yoshihara remarked. The presentation featured innovations like women's tailored pieces with slit sleeves and a men's oversized T-shirt with a vertical neck zip, accompanied by a video inspired by choreographer Cindy Van Acker, showcasing models in everyday movements.
Key facts
- Hyke officially expanded into menswear for its Spring 2027 collection in Tokyo.
- Designers Hideaki Yoshihara and Yukiko Ode have been designing together since 1998, when they started their first brand, Green.
- The collection included saxe blue shirts, black cargo jackets, and raincoats styled with specs and side-parts.
- Inspiration came from vintage and old US Army clothing: M-51 arctic trousers became drawstring pants, and an M-65 field jacket was remade in Pertex fabric.
- Yoshihara stated that wholesale buyers had been requesting dedicated menswear for about a year.
- Innovations included slit sleeves on women's tailoring, side-opening cricket sweater vests, and a men's oversized T-shirt with a vertical neck zip.
- Bags were made in collaboration with Briefing, and Baracuta was tapped for jackets, with Hyke reinterpreting its tartan lining in black and beige.
- The video presentation was inspired by choreographer Cindy Van Acker and Belgian contemporary dance company Rosas, featuring models sitting, standing, and crossing the catwalk.
Entities
Artists
- Hideaki Yoshihara
- Yukiko Ode
- Cindy Van Acker
Institutions
- Hyke
- Green
- Briefing
- Baracuta
- Rosas
Locations
- Tokyo
- Japan
- Belgium