ARTFEED — Contemporary Art Intelligence

Hugo Rocci's Paintings Highlight Overlooked Everyday Objects

artist · 2026-03-15

Amsterdam-based artist Hugo Rocci creates paintings that focus on ordinary tools and items, transforming them into studies of color and form. His recent series features paint brushes as an homage to their aesthetic qualities, inspired by a visit to Pigment shop in Tokyo. Rocci, who grew up in southern France and studied at Gerrit Rietveld Academie, collects objects like brushes, wooden rules, and honey bears, incorporating them into his work. His artistic process involves sketching, using cotton-linen canvases, and applying pigments from De Kat windmill in Zaandam mixed with casein, sometimes enhanced with oil paint. Currently developing a collection on kitchen appliances after a trip to South Korea, Rocci aims to encourage viewers to notice the subtle beauty in everyday items through his detailed, framed perspectives.

Key facts

  • Hugo Rocci is an Amsterdam-based artist originally from southern France
  • His recent painting series focuses on paint brushes as tools with aesthetic value
  • Rocci studied at Gerrit Rietveld Academie in Amsterdam
  • He uses pigments from De Kat windmill in Zaandam mixed with casein in his process
  • The artist is currently working on a collection featuring kitchen appliances

Entities

Artists

  • Hugo Rocci

Institutions

  • Gerrit Rietveld Academie
  • Pigment
  • De Kat

Locations

  • Amsterdam
  • Tokyo
  • Zaandam
  • South Korea
  • France

Sources