Hudson Williams Wears Justin Jacob Louis Cardigan on Truth and Reconciliation Day, Sparking $12,000 in Sales
On Canada’s Truth and Reconciliation Day, Hudson Williams wore a striking blue-and-black striped cardigan by Indigenous designer Justin Jacob Louis at the Kate Spade New York Global Summit focused on Women’s Mental Health in New York. This “Journey” sweater, retailing for $350, sold out almost instantly, racking up $12,000 in sales and boosting Louis’s social media following. Williams also sported an orange ribbon to honor the occasion. Louis mentioned that Williams's agent reached out last week, and a team member collected the cardigan on Sunday. The design draws inspiration from a dream about his homeland and ancestors. Pre-orders are open now, and a hoodie version may be on the way. Williams thanked Louis, who also gifted him a letterman jacket.
Key facts
- Hudson Williams wore a $350 Justin Jacob Louis cardigan to the Kate Spade New York Global Summit on Women’s Mental Health event in New York.
- The cardigan sold out online instantly, generating $12,000 in sales and hundreds of new followers for Louis’s brand.
- Williams wore the sweater on Canada’s Truth and Reconciliation Day and added an orange ribbon, the day’s official symbolic color.
- The design, called “The Journey,” was inspired by a dream Louis had about being at his father’s home in winter, with blue moonlit prairies, a tipi, and stars that became eyeballs representing ancestors.
- Williams’s agent contacted Louis last week, and a team member drove from Vancouver to Louis’s house to pick up the sweater on Sunday.
- Louis had only 60 units left in stock; the entire inventory sold out, and he opened pre-orders due to demand.
- Williams personally messaged Louis to thank him, and Louis gifted him a letterman jacket.
- Louis hopes to dress Williams again for the Heated Rivalry season two press tour.
Entities
Artists
- Hudson Williams
- Connor Storrie
- Justin Jacob Louis
Institutions
- Crave
- Saint Laurent
- Balenciaga
- Met Gala
- Kate Spade New York
- Vogue
Locations
- New York
- United States
- Canada
- Vancouver