HUA Tea Packaging by Vladyslava Kravchenko Blends Calligraphy and Slow Living
Vladyslava Kravchenko has crafted the packaging identity for HUA, a premium tea brand that emphasizes slow living and mindful floral rituals. This design elevates the act of tea drinking into a sensory journey, combining ethically sourced ingredients with modern aesthetics. It showcases an elegant typographic hierarchy featuring the Meso font, which draws inspiration from 1970s experimental serifs, alongside Sloop Script for a touch of sophistication. The brand name HUA symbolizes the blossoming of loose tea leaves, with each blend receiving a poetic title to enrich the unboxing experience. This method weaves storytelling into luxury packaging, treating every component as part of an artistic ecosystem. The complete project can be viewed on Behance.
Key facts
- Vladyslava Kravchenko designed the packaging identity for HUA, a premium tea brand.
- The design emphasizes slow living and mindful floral rituals.
- The packaging is built around delicate loose-leaf teas.
- The design uses the Meso font, inspired by experimental serifs of the 1970s.
- Sloop Script, an elegant calligraphic typeface, is paired with Meso.
- The name HUA evokes the moment when tea leaves unfurl in hot water.
- Each blend has a poetic title that sets a mood before opening.
- The project is showcased on Behance.
Entities
Artists
- Vladyslava Kravchenko
Institutions
- Behance