How&How Rebrands Bristol Dockyards with Collaged Visual Identity

Design agency How&How has created a new brand identity for Bristol Dockyards, expanding the historic site's focus beyond the SS Great Britain to encompass the Being Brunel Museum and the Brunel Institute's maritime archive. The rebrand, led by founder Cat How, uses a dynamic system of photo collage, iron-clad typography, and a color palette inspired by Bristol's Totterdown terraces. The identity moves away from nautical clichés, incorporating subtle maritime references like ripped paper edges resembling land outlines. The copy references local history and activism, including the toppling of Edward Colston's statue in 2020. The project aims to revitalize the attraction, which faced dwindling ticket sales and an aging visitor demographic, by reframing the dockyard as a cultural quarter.