Housepital™ Visual Identity and Event Branding by Dima Shiryaev
Dima Shiryaev has developed a branding system and visual identity for Housepital™, a house music venue located in Tashkent, Uzbekistan. This design merges elements of clinical functionality with the essence of electronic music culture, showcasing a grotesque wordmark alongside a color scheme that includes cobalt blue (#0066CC), crimson red (#E61E24), and off-white. Each interaction point is designed like a specimen document, incorporating punch-card cutouts and surgical telemetry crosshairs for artist photos and lineups. The branding also features merchandise such as hoodies adorned with crosshair designs and tote bags marked with crop indicators. Shiryaev’s methodology highlights typographic scaling and modular framing, providing the underground music collective with a unique identity across various formats.
Key facts
- Dima Shiryaev designed the visual identity and event branding for Housepital™.
- Housepital™ is a gathering space for house music adherents in Tashkent, Uzbekistan.
- The branding merges clinical utility with electronic music culture.
- The identity features a heavy grotesque display wordmark with modular hospital hardware references.
- Color palette includes cobalt blue (#0066CC), crimson red (#E61E24), and off-white.
- Event branding uses punch-card cutouts, perforated paper edges, and surgical telemetry crosshairs.
- Physical collateral includes hoodies, tote bags, wristbands, and event passes.
- The project is showcased on Behance.
Entities
Artists
- Dima Shiryaev
Institutions
- Behance
Locations
- Tashkent
- Uzbekistan