Holman Design Creates Restrained Beverage Packaging for Solspill
Holman Design has crafted the entire beverage packaging for Solspill, a premium hydration label, encompassing strategy, can design, visual identity, and various applications. The design features a slender aluminum can in a rich midnight blue, showcasing a single horizontal wordmark in a condensed grotesque typeface, positioned low on the can, intentionally leaving the upper third as a solid color—a choice reflecting restraint. This minimalist approach carries over into secondary applications, including flat lay photography with sharp shadows, identity lockups on crisp white backgrounds, and merchandise that echoes the color scheme. The packaging deliberately excludes gradients, illustrations, patterns, and additional colors, ensuring that each component has a purpose. Holman Design's case study outlines the journey from positioning to production-ready assets, clarifying the rationale behind each visual choice.
Key facts
- Holman Design created Solspill's beverage packaging design from strategy to can design and visual identity.
- The can is a slim aluminum can in deep midnight blue with a single horizontal wordmark in a condensed grotesque font.
- The logotype sits low on the can face, leaving the upper third as open color.
- Secondary applications include flat lay photography with hard directional shadows and identity lockups on cool white grounds.
- The design avoids gradients, illustrations, patterns, and secondary colors.
- Holman Design's case study documents the complete arc from positioning to production-ready assets.
- Solspill is a premium hydration brand.
- The design approach is described as restraint rather than emptiness.
Entities
Institutions
- Holman Design