Hickman Design Launches Rebuilt Website Shop with Saved Baskets, Quick Order and Enhanced Search

Hickman Design has launched a redesigned website shop that prioritises speed, usability and printmaker-focused tools. The rebuild simplifies the site's code and reduces bloat, aiming for faster loading, lower data usage and a more responsive experience, especially on mobile connections. New features include Saved Baskets for storing named product selections, Quick Order for spreadsheet-style ordering, and easier reordering from account history. Product information has been expanded with attributes such as size, colour, paper weight, roller width and blade type, enabling improved category filtering by brand, price, colour, size and availability. Structured data has also been enhanced to help search engines interpret product details. The site's search now recognises synonyms and related terms, so queries like 'carving blocks' can surface lino blocks. The shop organises supplies into lino printing, specialist equipment and printmaking papers, alongside Hickman Design's own tool range. While no energy or carbon savings have been measured, the company frames the lighter build as an ongoing efficiency priority. Future plans include a Build Your Own Lino Printing Kit tool, guided product finders, clearer comparisons and project-based shopping lists. Hickman Design invites customer feedback to shape further improvements.