Hayley Price Offers Simplified Marketing Plan Approach for Artists

In a recent episode of The Art Biz podcast, host Hayley Price challenges the traditional, spreadsheet-heavy marketing plan, advocating instead for a routine-based approach that artists can commit to regularly. Price, a mentor and advocate for artists with a background in Studio Art and Business from Washington & Lee University, argues that marketing encompasses all activities outside of art-making that grow an art business, including maintenance tasks like segmenting and cleaning email lists and revising artist statements. She identifies three common artist marketing profiles: those with a promotional routine but lacking holistic strategy, those who try tactics without a larger plan, and those who are overwhelmed and avoid proactive efforts. Price emphasizes that marketing is never done and that artists should spend at least 50% of their time on business. She proposes a two-part plan: a one-page monthly routine for ongoing visibility, and an overlay for events like exhibitions and workshops. Price will help artists build these foundational documents in her "Your Art Marketing Plan" workshop on September 10, 2026. The episode also features artwork by Teresa Stern, specifically "Small Escapes: Flow IV," an oil pastel on fine art paper. Related episodes include discussions on postponing strategic work and self-assessment for artists.