Hasselblad Launches Second Year of Heroines Program Featuring Female Photographers

Hasselblad has initiated the second year of its Hasselblad Heroines program, which spotlights female photographers working in a field traditionally dominated by men. The 2020 installment commenced on March 8, coinciding with International Women's Day. This year's program will highlight seven photographers through weekly features over seven weeks. Each participant will discuss their professional journey, obstacles faced in the industry, and artistic motivations in brief video interviews. The first featured photographer is Swee Oh. Other artists in the series include Julia Fullerton-Batten, Bara Prasilova, Natalia Evelyn Bencicova, Clarissa Bonet, and Celia D. Luna. The initiative aims to inspire upcoming generations of women in photography by showcasing diverse creative perspectives. The company reported strong positive feedback from the program's inaugural year. Hasselblad, established in 1941, is a prominent maker of medium format cameras and lenses. The brand has a historical association with significant photographic moments, including documentation of lunar missions. The program reflects the company's long-standing commitment to supporting photographic arts and fostering innovative creators.