Hailey Bieber Launches Limited-Edition Denim Capsule for Gap
On July 16, Gap will unveil a limited-edition denim collection called the Hailey Jean, created in partnership with Hailey Bieber. This capsule includes two relaxed styles reminiscent of the 1990s: the Extra Baggy and the Low-Rise Loose, each retailing for $89 and offered in three unique washes. Known for her minimalist aesthetic, Bieber was deeply involved in the design process, fit, and campaign elements, which included a studio shoot by Mario Sorrenti and styling by Alastair McKimm. The jeans feature a discreet '1996' marking, representing her birth year, along with her signature inside the pocket. Influences for the collection included Kate Moss, Gwyneth Paltrow, Christy Turlington, and Elizabeth Hurley. The campaign film, directed by Charlie Di Placido, uses the Cranberries' song 'Linger.'
Key facts
- Hailey Bieber collaborated with Gap on a limited-edition denim capsule called the Hailey Jean.
- The collection includes two styles: Extra Baggy and Low-Rise Loose, each $89.
- The jeans are available in three custom washes.
- The campaign was shot by Mario Sorrenti and styled by Alastair McKimm.
- The jeans feature a '1996' detail and Bieber's autograph inside the pocket.
- Bieber cited Kate Moss, Gwyneth Paltrow, Christy Turlington, and Elizabeth Hurley as inspirations.
- The campaign film was directed by Charlie Di Placido and features the Cranberries' 'Linger'.
- The Hailey Jean launches on July 16.
Entities
Artists
- Hailey Bieber
- Mario Sorrenti
- Alastair McKimm
- Charlie Di Placido
- Kate Moss
- Gwyneth Paltrow
- Christy Turlington
- Elizabeth Hurley
Institutions
- Gap
- Rhode