Hailee Steinfeld and Estée Lauder Launch Glimmer Fragrance at NYFW Party
On Wednesday, Estée Lauder unveiled its latest eau de parfum, Glimmer, during a launch party in New York, just before New York Fashion Week. The fragrance's campaign star, Hailee Steinfeld, shared that it represents "a feeling first, and then a memory," particularly meaningful for her as a new mother. Attendees entered through a Glimmer-themed arch into a venue infused with the amber-floral aroma, enhanced by DJs and models like Isabella Massenet and Gilly Chan. Notable guests included Imaan Hammam, Nara Smith, Valeria Lipovetsky, and Apple Martin, who received personalized leather keychains. The event showcased Estée Lauder's collaborations with celebrities and immersive sensory experiences, with guests departing with full-sized bottles of Glimmer.
Key facts
- Estée Lauder launched its new eau de parfum, Glimmer, at a party on Wednesday evening.
- Hailee Steinfeld is the campaign star for Glimmer.
- The event took place in New York before New York Fashion Week.
- Steinfeld described the fragrance as "a feeling first, and then a memory, and future memories."
- Steinfeld recently became a first-time mother.
- Guests entered through a gilded Glimmer-branded arch.
- Isabella Massenet and Gilly Chan curated the soundscape.
- Charlotte Lawrence wore a red two-piece inspired by Estée Lauder's first beauty item, a lipstick from 1946.
- Attendees received monogrammed leather travel keychains customized by Royce New York.
- Guests left with full-size bottles of Glimmer in gift bags.
Entities
Artists
- Hailee Steinfeld
- Isabella Massenet
- Gilly Chan
- Imaan Hammam
- Nara Smith
- Valeria Lipovetsky
- Apple Martin
- Charlotte Lawrence
- Suki Waterhouse
- Nara Aziza
- Lila Childs
- Yada Villaret
- Hannah Porter
- Hayes Warner
- Stella Hanan
- Kenya Jones
- Will Peltz
- Aerin Lauder
- Melody Najaran
- Millie Leer
- Bianca Brandolini d'Adda
Institutions
- Estée Lauder
- Vogue
- Royce New York
- BFA.com
Locations
- New York
- United States