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Guerlain's 200-Year Legacy: Iconic Products from Rouge G to Abeille Royale

other · 2026-09-02

Guerlain, a French luxury beauty house with nearly 200 years of history, continues to innovate while honoring its heritage. CEO Gabrielle Saint-Genis emphasizes the brand's patient approach to product development, waiting for meaningful innovations. The brand's research into honey, particularly from Ouessant Island off the coast of France, has led to advanced skincare products. Dr. Frédéric Bonté, director of scientific communication, explains the multi-parameter selection process for honeys with repair activities. The Abeille Royale line features serums and creams with royal jelly and honey blends. Fragrance remains central, with creative director and perfumer Delphine Jelk reimagining L'Heure Bleue as a fresh, ozonic warm floral. Makeup classics like Rouge G lipstick and Météorites powder pearls continue to be favorites, with celebrity makeup artist Kirin Bhatty praising the refillable lipstick. Vogue editors share their experiences with products like the KissKiss Bee Glow Oil and Youth Watery Oil Serum. The brand's Orchidarium, the first research center dedicated to orchid properties, supports its longevity-focused skincare. Guerlain balances tradition and modernity, appealing to younger consumers with its 200-year fragrance history.

Key facts

  • Guerlain has been a fixture of French luxury beauty for nearly 200 years.
  • CEO Gabrielle Saint-Genis says the brand takes its time to innovate.
  • Guerlain has developed a multi-parameter selection process for honeys over 15 years.
  • Ouessant Island honey has unique composition and biological activity.
  • Dr. Frédéric Bonté is Guerlain's director of scientific communication.
  • Delphine Jelk is Guerlain's creative director and perfumer.
  • Rouge G lipstick is refillable and praised by Kirin Bhatty.
  • Météorites powder pearls have been a classic since 1987.
  • The Orchidarium is the first research center dedicated to orchid properties.
  • L'Heure Bleue has been reimagined with ozonic notes and warm florals.

Entities

Artists

  • Gabrielle Saint-Genis
  • Dr. Frédéric Bonté
  • Delphine Jelk
  • Kirin Bhatty
  • Kiana Murden
  • Conçetta Ciarlo
  • Arden Fanning Andrews

Institutions

  • Guerlain
  • Vogue

Locations

  • France
  • Ouessant Island
  • Ireland
  • Norway

Sources