Gucci's Demna Debuts Half-Worn Jacket Trend for Men at Latest Show
During Gucci's recent showcase, creative director Demna highlighted a collection where the distinctive styling of half-worn jackets took center stage. Set in a creamy environment that embodied the brand's fresh retail concept, the collection drew on archetypes such as old-money equestrians, Italian sex symbols, and grunge-inspired preppies, with the Savoy Hotel serving as a source of aesthetic inspiration. The lineup featured slouchy trousers, cropped leather jackets, and sharply tailored blazers, with a men's sportswear segment showcasing layered outfits like rugby polos over funnel-neck sweaters. Models, many adorned with smoky eye makeup, displayed jackets slipping off their bodies, evoking a sense of casual movement and urgency. This styling choice reflects the unpredictability of weather and nods to early 2010s trends, offering a fresh take on a classic staple.
Key facts
- Demna presented his latest collection for Gucci at a show today.
- The show was held in a creamy space intended to evoke the brand's new retail outposts.
- The collection referenced old-money equestrians, Italian sexpots, and grunge-y prepsters.
- Inspiration included the Savoy Hotel as a crossroads of aesthetic sensibilities.
- Men's looks featured layered sportswear separates topped with lightweight jackets.
- In a sequence of 11 men, jackets were worn sliding down the body, half-drooping off the torso.
- Demna previously explored similar shoulder-play at his debut collection for Balenciaga.
- The half-worn jacket style echoes the early 2010s trend of 'coat slinging'.
Entities
Artists
Institutions
- Gucci
- Balenciaga
- Savoy Hotel
Locations
- Italy