Graphéine Designs Brand Identity for Maritime Engineering School Merger

Graphéine has developed a brand identity to unify two campuses into a single engineering institution, reflecting 300 years of maritime heritage from 1741 to 2025. The design emphasizes directional momentum, converting historical significance into contemporary speed, with a focus on 'great advances' showcased through sharp, geometric forms. The studio reinterpreted maritime history into an abstract visual style, opting for an electric blue rather than conventional navy, complemented by a custom typeface featuring sharp edges and geometric elements. The letter 'A' represents progress, while the symmetry in 'S' creates a rhythmic, technical flow. Integrated directional arrows convey visual momentum, and the color palette features high-contrast combinations, transitioning from electric blue to warm coral. A structured modular grid with rounded angles supports organized layouts, extending to social media, signage, and institutional publications, with a deep Midnight Blue base for lighter gradients in digital formats. This color strategy ensures a consistent identity across stationery and technical diagrams, with typography serving as a functional voice that embodies both historical significance and innovative scientific inquiry.