Gigi Hadid Launches Four Denim Styles for Guest In Residence
Gigi Hadid is expanding her fashion label, Guest In Residence, with a new denim line that includes four distinct styles: the Traveler, Everyday, Weekender, and Workday. Since its inception four years ago, the brand gained popularity for its vibrant cashmere sweaters. After a trial launch of vintage jeans, Hadid embarked on this denim project a year ago, adopting a designer's meticulous approach. The styles feature various cuts and colors, with plans for seasonal additions. Bella Hadid stars in the promotional campaign, while Gigi emphasized her desire for the collection to evoke a sense of comfort for consumers.
Key facts
- Gigi Hadid launched four denim styles for Guest In Residence: the Traveler, the Everyday, the Weekender, and the Workday
- Guest In Residence was founded four years ago with a focus on cashmere knits
- Hadid previously sold limited quantities of vintage jeans alongside her sweaters with consistent success
- Work on the denim collection began in earnest a year ago
- The Traveler features a higher waist, wider slightly-flared shape and buttery lightweight weave
- The Weekender has a slightly straighter cut in soft denim
- The Everyday is cut from firmer denim in a classic straight-leg silhouette
- The Workday has a double-knee workwear look with functional pockets
- Bella Hadid stars in the campaign for the denim launch
- Each pair comes in a small edit of colors or washes, with more added seasonally
Entities
Artists
- Gigi Hadid
- Bella Hadid
Institutions
- Guest In Residence
- Guess
- Vogue