Gideon Phillip's Grid-Based Branding for Sorne

Creative director Gideon Phillip and KWIBA designers developed a modular branding system for Sorne, using a palette limited to deep soot black and chalk white. The typography is a heavy, structural sans-serif paired with precise hairline grids, creating tension between mass and empty space. Every layout aligns to a vertical grid system. Physical touchpoints include letterpress debossing on uncoated cotton sheets and chipboard boxes with wrap-around labels. The design avoids gold foils and glossy finishes, using raw textured papers to convey prestige. The grid structure ensures catalog sheets remain functional and readable.