Genesis Debuts Maggie Gyllenhaal's Marilyn Monroe Film 'Flesh Impact' at Venice and Busan

Key facts

• Genesis commissioned the 22-minute short film 'Flesh Impact,' directed by Maggie Gyllenhaal, to mark Marilyn Monroe's 100th birthday and launch the Genesis EV90 Neolun SUV.
• Dakota Johnson plays a young Marilyn Monroe and Ellen Burstyn plays a present-day version in the film.
• The film debuted at the 83rd Venice International Film Festival, where Ellen Burstyn received the Golden Lion for Lifetime Achievement.
• It then premiered at the 31st Busan International Film Festival (BIFF), Maggie Gyllenhaal's first visit to South Korea.
• The Genesis EV90 Neolun is the automaker's first full-size all-electric flagship luxury SUV, featuring B-pillar coach doors, 180-degree swiveling front seats, and a Bang & Olufsen 3D surround sound system.
• Genesis reached 1 million cumulative global sales faster than any other luxury automotive brand in history.
• Genesis has ties to LACMA, the Metropolitan Museum of Art, Tate Modern, the Smithsonian's Hirshhorn Museum and Sculpture Garden, and the National Museum of Modern and Contemporary Art, Korea, and established the Genesis Inspiration Foundation.
• The exhibition 'Manifesting Marilyn: The Making of an Icon' was hosted at Genesis House in Manhattan over the summer and has closed; a new immersive installation, 'Starscape,' inspired by the Korean winter solstice, will soon transform the space.