ARTFEED — Contemporary Art Intelligence

Gap and Whitney Museum Partner on Roy Lichtenstein Apparel Collection

exhibition · 2026-10-08

Gap has launched a new clothing line consisting of 18 pieces that celebrates the Pop art of Roy Lichtenstein. This collection was developed in collaboration with the Whitney Museum of American Art and Lichtenstein's estate, coinciding with the museum's exhibit "Roy Lichtenstein: Like New," set to open on October 11th. The "Gap–Lichtenstein–Whitney" range includes items like hoodies, button-down shirts, graphic tees, a varsity jacket, and accessories such as a baseball cap and scarf, all featuring Lichtenstein’s famous artworks like Crying Girl (1963) and Standing Explosion (Black) (1965). Co-curated by Meg Onli and Alex Da Corte, the exhibition highlights over 130 pieces, emphasizing Lichtenstein's interest in duplication and mass media.

Key facts

  • Gap, the Whitney Museum of American Art, and the Estate of Roy Lichtenstein have collaborated on an 18-piece apparel collection.
  • The collection is timed to the exhibition "Roy Lichtenstein: Like New," opening October 11th at the Whitney.
  • The apparel features Lichtenstein's artworks: Crying Girl (1963), Standing Explosion (Black) (1965), and Cathedral #2 (1969).
  • Items include hoodies, button-downs, graphic T-shirts, a varsity jacket, a baseball cap, a scarf, and a knitted throw.
  • The exhibition surveys more than 130 works spanning six decades of Lichtenstein's career.
  • It is co-curated by Meg Onli, the Whitney's Nancy and Fred Poses curator, and artist Alex Da Corte.
  • The exhibition explores Lichtenstein's interest in duplication, mass media, and the circulation of images.
  • The museum's retail team stated that these themes made Lichtenstein a natural fit for a mass-market collaboration.

Entities

Artists

Institutions

  • Gap
  • Whitney Museum of American Art
  • Estate of Roy Lichtenstein
  • Ohio State University
  • Claire Oliver Gallery
  • The Armory Show
  • Art Basel
  • IFPDA
  • For Freedoms
  • Surface
  • Dom

Locations

  • New York
  • United States
  • Ohio
  • Puerto Rico
  • Wynwood
  • Miami

Sources