Gap and A.P.C. Celebrate Collaboration Launch at SoHo Flagship

Key facts

• Gap and A.P.C. hosted a launch party for their collaboration on Thursday evening at the A.P.C. flagship store in SoHo, New York.
• The collection includes utility jackets, striped tees, and cable-knit cardigans, blending Parisian sophistication and American ease.
• The collaboration stemmed from a friendship between Gap Inc.'s creative director Zac Posen and A.P.C.'s Jean and Judith Touitou.
• Guests included Coco Rocha and Debbie Harry, with music by DJ duo Las Flaquitas.
• A short film titled The Long Way was projected, directed by Karl Cannone, styled by Alastair McKimm, and overseen by Calvin Leung.
• The film stars American rapper ian and French DJ Paloma Le Friant and is set in Paris's Montmartre neighborhood.
• Attendees enjoyed a photo booth and matchbooks in Gap's signature blue, and later food from a Gap food truck.
• The event took place after New York Fashion Week.