Galerie Lelong Revisits Alfredo Jaar's 'A Logo for America' as US Marks 250th Anniversary

Key facts

• Galerie Lelong in Chelsea presents 'Alfredo Jaar: A Logo for America, 1987' from September 10 through October 24, 2026.
• The original 'A Logo for America' ran on the Spectacolor electronic billboard in Times Square from April 19 to May 2, 1987, as part of Public Art Fund's 'Messages to the Public' series.
• The exhibition includes a newly digitized version of the 1987 animation, previously unseen storyboard drawings, photographic presentations, and later adaptations.
• Alfredo Jaar was born in Santiago, Chile, in 1956, trained as an architect, and moved to New York in 1982.
• The animation features the statements 'This Is Not America' and 'This Is Not America's Flag,' with the letter 'R' in 'America' transforming into a map of North and South America.
• Later adaptations of the work include a version presented on a barge off Miami Beach and appearances on television screens.
• The exhibition coincides with the United States approaching the 250th anniversary of its Declaration of Independence in 2026.
• The Museum of Modern Art describes Jaar's work as an investigation into the ethics of representation and the responsibilities involved in witnessing political and humanitarian crises.