Galaxy's Unhumble Project Campaign Promotes Women's Self-Promotion Through Confidence Training

Galaxy has launched The Unhumble Project, a campaign addressing women's tendency to minimize their accomplishments. Developed with agency Onward and Young Women's Trust, the initiative features a free online confidence training hub led by coach Tiwalola Adebayo. The campaign launched with an activation at King's Cross station in London, where Rachel Parris encouraged women to publicly celebrate achievements. Galaxy aims for 50,000 participants, framing confidence as a learnable skill to combat statistics showing women self-promote far less than men.