Gabriel Maciel Designs (RE)DOMMA Identity for Belo Horizonte Tattoo Studio Domma's Art Fair
Gabriel Maciel, a designer from Brazil, developed the brand identity for (RE)DOMMA, an art fair organized by Domma, a tattoo studio located in Belo Horizonte. This event acts as a creative space for tattoo artists to experiment with fine art mediums such as ceramics and screenprints. The design is inspired by the Portuguese term redoma, which signifies nurturing and artistic exploration. The logotype, presented in uppercase, showcases strict geometric forms that echo the industrial windows of Domma, while a modular polygonal graphic serves as a representation of a tattoo concept sketchbook. The promotional materials feature large screenprint posters, canvas tote bags, workwear jackets, and ceramic tags, all crafted in Illustrator and Photoshop for accuracy. The project is showcased on Behance.
Key facts
- Gabriel Maciel, a Brazilian designer, created the brand identity for (RE)DOMMA
- (RE)DOMMA is an art fair conceived by Domma, a tattoo studio based in Belo Horizonte, Brazil
- The fair acts as an experimental laboratory letting resident tattooists work in ceramics, screenprints, and canvas paintings
- The identity draws on the Portuguese word redoma, a protective glass bell jar symbolizing care, incubation, and creative exploration
- The custom uppercase logotype uses rigid linear geometry echoing the industrial windows of Domma's workspace
- A modular polygonal graphic device represents folded paper as the sketchbook substrate of tattoo concepts
- Collateral includes screenprint posters on uncoated newsprint, canvas tote bags, workwear jackets with embroidered patches, and ceramic exhibition tags
- Production was executed in Illustrator and Photoshop for reproduction across textiles, matte paper stocks, and architectural signage
Entities
Artists
- Gabriel Maciel
Institutions
- Domma
- Behance
Locations
- Belo Horizonte
- Brazil