Froyo Returns to UK High Streets as Tubs Reach £12

In 2026, frozen yoghurt made a comeback in the UK, with new outlets like Go Greek, Myka, and Yo-Chi launching. This revival, fueled by nostalgia and social media, echoes its popularity from the late 2000s to early 2010s. Frurt has expanded into north-west England and Yorkshire, attracting long lines despite the £12 price tag for tubs. Kiersten Paterno, a 19-year-old student, emphasized the allure of customization. The European frozen yoghurt market is projected to reach £434m in 2026. Yo-Chi's Notting Hill location opened in August, drawing significant social media buzz. Bethan Clarke, a campaign manager, remarked on the growing culture surrounding this sweet treat, while Vhari Russell pointed out that earlier declines were due to market saturation. BBC Food also provided homemade froyo recipes.