French Butter Becomes a Paris Souvenir as Le Butter Shop Opens Near the Eiffel Tower

In Paris, La Grande Épicerie has seen its butter sales soar fourfold in two years, hitting 19 tonnes (approximately 700,000 blocks) by 2025, with restocking occurring twice each day. The dairy section draws thousands of visitors from Japan and the U.S., inspired by numerous online videos that focus on tasting and storage techniques. Notable brands include Beillevaire, Maison Bordier, Beurre Dupont, and Échiré. In July 2026, Le Butter Shop opened its doors near the Tour Eiffel, offering around fifty butter varieties. Owner Erwan Leo reported that 70% of patrons are tourists from Britain, America, and Japan, with blocks averaging 125 grams priced between 6 to 8 euros. Dario Bressanini cautioned that butter can oxidize rapidly, while Clémence Le Tannou attributed the surge in interest to the upcoming 2024 Paris Olympics and a popular TikTok video.