Florian Cornut's Editorial Design for MAM Yearbook: A Study in Grid Rigor
The yearbook for the Masters in Analytics and Management (MAM) program was crafted by Florian Cornut, incorporating a meticulous editorial framework and a well-defined column grid. The design prominently displays student portraits, candid shots, and personal reflections in shades of black, white, and grey. The visual flow is guided by contrasting scales, with large numerals anchoring the pages and smaller text blocks offering additional information. Asymmetrical content arrangements add dynamism, while aligned portrait sections create a cohesive visual rhythm. The typography features combinations of Neue Montreal and Editorial Old for tension, alongside TWK Ghost and Stefan for specific areas. The use of wide margins and asymmetric columns enhances the overall aesthetic, with uncoated paper stock highlighting ink richness. This project is available for viewing on Behance.
Key facts
- Florian Cornut designed the MAM Yearbook for the Masters in Analytics and Management program.
- The design uses a rigorous column grid to organize student portraits, candid photography, and personal statements.
- A minimal color palette of black, white, and grey is used.
- Typography includes Neue Montreal, Editorial Old, TWK Ghost, and Stefan typefaces.
- The layout features wide margins, asymmetric columns, and baseline grid alignment.
- Uncoated paper stock is used to emphasize deep ink tones.
- Margins are proportioned for book binding to prevent text loss in the gutter.
- The project is available on Behance.
Entities
Artists
- Florian Cornut
Institutions
- Masters in Analytics and Management (MAM)
- Behance