Florian Cornut and Baptiste De Almeida Design Live Current Brand Identity with Neue Montreal Type
Florian Cornut, the art director at Habillage Graphique, teamed up with graphic designer Baptiste De Almeida from Bureau47 to develop a brand identity for Live Current, a mindfulness brand located in Chicago. The main wordmark is crafted in lowercase Neue Montreal and incorporates four interconnected spheres between "live" and "current," representing shared experiences. This element transitions into a hollow outline for secondary uses, highlighting the initials L and C in uppercase. Additionally, a companion sheet showcases a compact logotype "livecurrent" and a twelve-hour clock face where the nine o'clock marker is substituted with the four-sphere design. Presentation boards feature cool stone-grey backgrounds with bilingual text, while photographic applications display the static white wordmark against motion-blurred images. The complete project can be viewed on Behance.
Key facts
- Florian Cornut of Habillage Graphique and Baptiste De Almeida of Bureau47 designed the brand identity for Live Current.
- Live Current is a Chicago-based mindfulness brand.
- The primary wordmark uses lowercase Neue Montreal from Pangram Pangram.
- Four fused spheres replace an em-dash between 'live' and 'current'.
- A hollow four-sphere outline frames uppercase L and C initials in a capsule emblem.
- A twelve-hour radial clock dial features the four-sphere contour at the nine o'clock index tick.
- Presentation boards use stone-grey #E8E8E6 sheets with bilingual French and English text in jet-black and medium-grey #7A7A78.
- Photography applications show the white wordmark and L-C emblem over motion-blurred desert, forest, and light trail images.
Entities
Artists
- Florian Cornut
- Baptiste De Almeida
- Chris Brooks
Institutions
- Habillage Graphique
- Bureau47
- Live Current
- Pangram Pangram
- Behance
Locations
- Chicago
- United States