Fischersund: The Icelandic Collective Blending Perfume, Music, and Visual Art

Fischersund, an Icelandic perfumery and art collective founded in 2017, creates multisensory experiences that merge scent, music, and visual storytelling. Led by Sigur Rós frontman Jónsi, his sisters Sigurrós, Ingibjörg, and Lilja Birgis, and their parents, the collective has become a fixture in Iceland's creative scene. They were commissioned by the Reykjavik Arts Festival to create a bespoke scent, No. 101, which features arctic angelica, chervil, and black currant, and was presented in a foggy greenhouse installation. Jónsi, a self-taught perfumer, began experimenting with fragrances years ago, and his first release, No. 23, was chosen from 100 scents. Fischersund now offers a line of fragrances, each accompanied by a poem. The collective's music, composed by Jónsi, Kjartan Holm, and Sin Fang, responds to the perfumes. Their recent concert in Reykjavik centered on No. 1 from the Faux Flora collection, which debuted at the National Nordic Museum in 2024. The group plans to release an accompanying LP in the fall. Fischersund will next be featured at Sigur Rós's immersive listening experience "ÁRA" at the Schwarzman Centre in Oxford from June 26 to July 19, 2025.