First Ferrari Luce Chassis 0 to Auction at RM Sotheby's Monterey
RM Sotheby's will auction the first production Ferrari Luce, Chassis 0, during Monterey Car Week in August 2025. The one-off car was customized by Ferrari's Tailor Made program, featuring a unique Madreperla Semi-Gloss white paint with iridescent pigments and a Perla Le Mans metallic leather interior with Grigio Corvara accents. Designed by Jony Ive, Marc Newson, and LoveFrom, the Luce is Ferrari's first electric model, which sparked controversy among enthusiasts. The car is offered without reserve, with an estimated value exceeding $1.1 million, a premium over the $645,000 base price. Proceeds will benefit educational initiatives through The Ferrari Foundation.
Key facts
- First production Ferrari Luce, Chassis 0, to be auctioned by RM Sotheby's at Monterey Car Week in August 2025.
- Customized by Ferrari Tailor Made with unique Madreperla Semi-Gloss white paint and Perla Le Mans metallic leather interior.
- Designed by Jony Ive, Marc Newson, and LoveFrom.
- Ferrari's first electric model, controversial among traditionalists.
- Sold without reserve; estimated value over $1.1 million.
- Base price of Ferrari Luce is approximately $645,000.
- Proceeds donated to The Ferrari Foundation for educational initiatives.
- Unique plaque honors its status as first production chassis.
Entities
Artists
- Jony Ive
- Marc Newson
- Luca di Montezemolo
Institutions
- RM Sotheby's
- Ferrari Tailor Made
- LoveFrom
- The Ferrari Foundation
- Ferrari
- Ferrari Foundation
- Lamborghini
- Autoblog
- Robb Report
- Dezeen
- Financial Times
Locations
- Monterey
- United States
- California