Federico Sanchez Designs Branding for Lilo™ Men's Recycled Leather Footwear

Designer Federico Sanchez, working from Buenos Aires, Argentina, has created the visual identity for Lilo™, a men's footwear label that exclusively uses recycled leather materials. The branding project emphasizes simplicity in its aesthetic approach, employing a restrained color palette with yellow accents. A distinctive feature noted in the design is the oversized 'O' character in the logo, which provides visual equilibrium. The graphic elements reflect the company's commitment to environmental sustainability through material choices. Lilo™ positions its products with attributes of sobriety, elegance, and refinement. The work falls under the categories of branding and graphic design, focusing on communicating the brand's philosophy through visual means.