FamilyMart and Sumo Legend Chiyonofuji Collab on Limited-Edition Convenience Wear

FamilyMart, a well-known Japanese convenience store chain, has unveiled a special limited-edition collection through its apparel line, Convenience Wear, in collaboration with the famed sumo yokozuna Chiyonofuji. Fashion designer Hiromasa Ochiai created two items for this line: line socks inspired by the traditional shimenawa ropes of sumo and a hand towel showcasing a memorable moment from Chiyonofuji's career, both adorned with striking Japanese calligraphy. The hand towel stands out for its exquisite craftsmanship, featuring Chiyonofuji's image in jacquard, a technique used by Imabari towel artisans. Ochiai reminisced about watching Chiyonofuji on TV and hopes this collaboration will foster appreciation for Japanese culture. The socks, available in two colors, are priced at ¥600, while the hand towel costs ¥800. Sales will commence on FamilyMart's online platform at 10 a.m. on August 25, with a nationwide launch on August 28. Convenience Wear emphasizes 'Good Materials, Good Craftsmanship, Good Design,' integrating this ethos with the rich tradition of sumo, Japan's national sport.