Fall Falci® Builds Monolithic Brand Identity for Brazilian Construction Firm GGN
The Brazilian design firm Fall Falci® has crafted a new visual identity for GGN Incorporadora, a construction enterprise located in Juiz de Fora, Minas Gerais, which has expanded its operations throughout southeastern Brazil. Originally concentrating on residential projects, GGN now engages in the construction of multi-unit towers, commercial spaces, and warehouses. The visual identity showcases a solid logotype that resembles an architectural block, characterized by geometric proportions and sharp angles. A modular set of icons symbolizes architecture and engineering. The typography features a grotesk typeface for headlines and monospaced type for technical information, created using Adobe InDesign and Illustrator. The color scheme includes petrol blue, terracotta, and olive against an off-white backdrop. Print materials highlight tactile elements, and the identity is versatile across various formats, reinforcing GGN's role in Brazilian construction. The complete case study is available on Behance.
Key facts
- Fall Falci® designed the brand identity for Brazilian construction firm GGN Incorporadora
- GGN is based in Juiz de Fora, Minas Gerais, and has expanded across southeastern Brazil
- GGN's portfolio spans residential builds, multi-unit residential towers, commercial logistics facilities, and industrial warehouses
- The logotype is engineered as a monolithic architectural block with geometric proportion, defined corner angles, and subtle interior radii
- A modular iconography set includes circular quadrants, arches, and triangles representing architecture, engineering, and design
- Typography pairs an authoritative grotesk for headlines with monospaced type for technical specifications, site coordinates, and legal disclosures, set in Adobe InDesign and Illustrator
- The palette combines deep petrol blue, earthy terracotta, forest olive, and off-white limestone cream, referencing oxidized steel, excavation clay, and cured concrete
- Print collateral includes duplexed cotton business cards with terracotta debossing, textured blue envelopes, and heavy steel ring binders
Entities
Institutions
- Fall Falci®
- GGN Incorporadora
- Adobe
- Behance
Locations
- Juiz de Fora
- Minas Gerais
- Brazil
- southeastern Brazil