Faith In Nature Debuts First TV Ad with Rave Anthem Rework 'Bees R Good'
Faith In Nature, an independent personal care brand, is launching its inaugural television advertisement titled 'Bees R Good.' This ad features a homemade bee alongside a revamped 1990s rave song. Created by Dream Quickly's Simeon Rose and Anne Hopkins, it showcases Sasha, a customer services executive, along with brand friends. All costumes and props were crafted from delivery boxes, avoiding any CGI effects. Directed by John Ogunmuyiwa and produced by Blink Productions, the ad is set to be broadcast on Channel 4 at 7pm on Sunday, 4 October. Faith In Nature secured this chance by winning Channel 4's B Corp competition. Managing director Hannah Whittaker highlights the brand's emphasis on a DIY approach and a personal touch in the advertisement.
Key facts
- Faith In Nature's first-ever TV ad premieres on Channel 4 at 7pm on Sunday 4 October.
- The ad reworks a 1990s rave anthem with lyrics changed to 'Bees R good,' 'Trees R good,' and 'Bees n trees R good.'
- The concept was created by Simeon Rose and Anne Hopkins of creative agency Dream Quickly, who also sit on Faith In Nature's board.
- The film stars Sasha, Faith In Nature's customer services executive, as the bee.
- Costumes and props were handmade from delivery boxes and skip-rescued materials, with no CGI.
- The film was produced by Blink Productions and directed by John Ogunmuyiwa.
- Costumes were made by Heidi Plant, and the reworked track by Siren Music.
- Faith In Nature won Channel 4's B Corp competition, which provided the broadcast slot.
Entities
Artists
- Sasha
- Hannah Whittaker
- Simeon Rose
- Anne Hopkins
- Jasmine Meaden
- John Ogunmuyiwa
- Heidi Plant
Institutions
- Faith In Nature
- Channel 4
- Dream Quickly
- Blink Productions
- Siren Music
- B Corp
Locations
- United Kingdom