ARTFEED — Contemporary Art Intelligence

Ezgi Arslan's World Cup Illustrations Capture Fan Culture

artist · 2026-06-11

Turkish illustrator and art director Ezgi Arslan has created a series of illustrations for the FIFA World Cup that focus on the communal experience of football fans rather than athletic prowess. Her work depicts scenes such as living rooms filled with friends wearing jerseys of Messi, Raphinha, and Pedri; sports bars decorated with framed shirts and flags; and outdoor screenings with folding chairs, pizza, and Haaland's jersey. She also produces portraits of stars like Mbappé in France's kit, using a graphic composition with vintage poster aesthetics. Arslan's style emphasizes strong composition, clarity, and bold colors, with each image telling multiple stories simultaneously. Her clients include FIFA, FIBA, and the Los Angeles Times.

Key facts

  • Ezgi Arslan is a Turkish illustrator and art director.
  • She created illustrations for the FIFA World Cup.
  • Her work focuses on fan rituals and communal viewing experiences.
  • Scenes include living rooms, sports bars, and outdoor screenings.
  • She depicts players like Messi, Raphinha, Pedri, Haaland, and Mbappé.
  • Her style uses strong composition, clarity, and bold colors.
  • She has collaborated with FIFA, FIBA, and the Los Angeles Times.
  • The illustrations have a vintage poster aesthetic.

Entities

Artists

  • Ezgi Arslan
  • Messi
  • Raphinha
  • Pedri
  • Haaland
  • Mbappé

Institutions

  • FIFA
  • FIBA
  • Los Angeles Times

Sources