EVERLAND Builds Urban Kind Skincare Identity Around a Single Shield Device

Urban Kind, a vegan skincare line established by Peter Ternström, has been designed by EVERLAND with an emphasis on repetition rather than minimalism. The brand's identity centers around a distinctive shield shape, each product showcasing a unique vibrant color such as hot pink, acid green, signal red, and tangerine. This color scheme guides consumers through their daily routines, extending seamlessly to social media and online platforms. The design features three typographic styles: a bold blue grotesk wordmark, URBAN KIND, prominently displayed on kraft cartons, while a handwritten script emotionally names products like Urban Glow and Balance Rest. Ingredients are listed in mono caps, exemplified by NIACINAMIDE BARRIER SERUM. The raw materials—amber glass droppers and uncoated kraft cartons—allow the colors to stand out. The ritual phrase Recover - Refresh - Resume appears on various packaging. Additionally, the same case page showcases Raw Perfection, another brand from Ternström that draws inspiration from Nordic nature, featuring an LL Circular logo and intentionally imperfect illustrations on eco-friendly packaging.