Estudio Pum Creates Vibrant Illustrations for Havaianas Brand Campaign

The graphic design studio Estudio Pum has produced a series of illustrations for the Brazilian footwear brand Havaianas. The São Paulo and Barcelona-based studio worked with advertising agency AlmapBBDO on this project. The illustrations maintain a tropical aesthetic through colorful and stylish visual elements. Havaianas is recognized globally as a prominent Brazilian manufacturer of sandals with a long-standing market presence. The brand has successfully revitalized its image in recent years through various marketing initiatives. Estudio Pum approaches design as both an experiential and educational practice that addresses professional requirements while maintaining aesthetic quality. The studio's website provides additional information about their work and philosophy.